Blackberry introduces dual-control keyboard phone into the market

Blackberry has launched a distinctive handset featuring a square screen and a keyboard that offers both physical keys and touch-enabled gesture controls.

It said work-focused users in particular should benefit from the Blackberry Passport’s innovations.

Sales of the company’s handsets – which are powered by its own operating system – have been in decline.

Analysts said the new device should appeal to existing Blackberry owners but might struggle to win over others.

The Canadian company’s chief operating officer said the handset’s release was part of a broader turnaround strategy led by John Chen, who became chief executive in November.

“You’re going to see us be very focused,” Marty Beard told the BBC.

“Potentially, in the past we got a little too broad a little too aggressively.

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Blackberry introduces dual-control keyboard phone into the market