ONLINE ADVERTISING TECHNIQUES YOU SHOULD KNOW

Today  we are  going to look at  two simple online advertising technigues – one is pretty common and the other one is hardly known!

I call the first strategy “Review And Compare”, and the second strategy “Review And Complement”.

Online Advertising Technique #1 – Review And Compare

This is the most common strategy used by many online advertisers.

The idea is to pick 2-3 similar products and compare their pros and cons.

You probably have seen such online advertisements before.

There are two approaches to deploy the Review And Compare strategy. One works better than the other.

1) “Independent Review” approach

In this approach, you simply provide an independent review of the 2-3 products that you’re comparing. Many online advertisers will give some star-ratings to the products and ‘purposely’ award more stars to the product that they support.

This advertising approach has been overly used and to be frank, it is not as effective as the second approach below.  Read More